Resource center
Articles
Learn about interesting 1000minds projects and research, and how you can use decision-making and conjoint analysis to improve what you do.
Why are poor decisions made? Common decision-making mistakes explained
What are trade-offs in decision-making?
1000minds survey reveals New Zealanders’ top concerns about vaccines
Ultimate guides
Comprehensive overviews with a practical emphasis as well as solid theoretical underpinnings – an essential resource for practitioners and academics.
Multi-Criteria Decision Analysis (MCDA/MCDM)
What is conjoint analysis?
Pairwise comparison method & pairwise ranking
PAPRIKA method
Success stories
How 1000minds is used by organizations around the world for important decisions and revealing what matters to people.