Decision-making & conjoint analysis software
A better way to decide
Discover what matters to people and make good decisions using 1000minds decision-making and conjoint analysis software.
A trusted partner for the world’s most ambitious decision-makers
Trusted worldwide by organizations and individuals
1000minds is used globally across a wide range of industries.
15+ awards for innovation
6,000,000+ important choices made
740+ universities & research institutions
1250+ academic projects & publications
“1000minds simplifies incredibly complicated analysis to usable insights. Awesome support and expertise from the 1000minds team.”
– Marlene Baquiran
Meet 1000minds
Our solutions
Understand what matters to people and make fair and transparent decisions with our easy-to-use tools.
Decision-making
Make important decisions efficiently and fairly, and create powerful decision-making tools you can trust.
Conjoint analysis
Discover what matters to consumers and stakeholders with 1000minds’ user-friendly conjoint analysis surveys.
Preferences research
Explore how experts and stakeholders use their intuition and confront trade-offs when making choices.
Health
Get better patient outcomes with powerful decision-making tools that deliver valid and reliable results.
Business
Make better decisions and do conjoint analysis with user-friendly tools you can understand and trust.
Government
Create systems for fair and transparent decision-making with as many stakeholders as you like.
Nonprofit
Make important decisions in an inclusive and participatory way that’s easily communicated.
Academic
Conduct world-class research, win grants and get published, and use 1000minds for teaching.
How it works
User-friendly and scalable processes you can have confidence in
- 1. Create Start with one of our examples, or build your own model from scratch.
- 2. Tailor Fine-tune and refine your model by following a simple step-by-step process.
- 3. Run Work as a single decision-maker, together as a group or survey as many people as you like.
- 4. Results Understand and apply your results using a variety of graphical and analytical tools.
- Fair and inclusive Reduce biases for more equitable and consistent decision-making.
- Transparent & ethical Rely on auditable decision processes you can trust and defend.
- Scalable & reliable Make the best choices every time, for both one-off and repeated decisions.
- Take people with you Engage with others, ranging from experts to members of the public.
Our secret spice – the PAPRIKA method
Patented technology that has won awards for its power and user-friendliness.
Invented for a higher purpose
PAPRIKA was invented by 1000minds’ founders to help manage long surgical waiting lists in New Zealand in the 1990s. PAPRIKA was designed as a fairer and more accurate method for prioritizing patients for healthcare.
Cutting-edge technology
PAPRIKA was quickly recognized as a revolutionary new approach to multi-criteria decision analysis and conjoint analysis in general. This award-winning, patented method is used across all industries.
Greater engagement and accuracy
PAPRIKA keeps participants engaged by asking one simple question at a time – like having a conversation. This ensures high quality responses that accurately reflect people’s preferences when making trade-offs.
Results you can trust and understand
As you answer each question, PAPRIKA adapts as it chooses the next question, minimizing the number asked. This advanced form of adaptive conjoint analysis gives you valid and reliable results you can trust.
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Winner Otago Business School Research Impact Award
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Winner Consensus Software Awards Sponsored by IBM and Microsoft
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Winner Healthcare Innovation Award
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Finalist NZ Hi-Tech Awards 2024 Most Innovative Hi-Tech Software
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Finalist Education Innovation Award
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Finalist Bayer Innovators Award, IT & Communications
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Finalist NZ Health Innovation Awards
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Finalist Westpac Business Excellence Innovation Awards
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Finalist Global Entrepolis @ Singapore Award
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Winner Australasian Project of the Year
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Winner Australasian Planning Award
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Winner University of Otago Best Research Collaboration Award
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Winner Ko Awatea International Excellence in Health Improvement Award
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Winner New Zealand Treasury, Annual Award for the Most Outstanding Working Paper
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Winner New Zealand Association of Economics, NZ Economic Policy Prize
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Winner Otago Business School Research Impact Award
-
Winner Consensus Software Awards Sponsored by IBM and Microsoft
-
Winner Healthcare Innovation Award
-
Finalist NZ Hi-Tech Awards 2024 Most Innovative Hi-Tech Software
-
Finalist Education Innovation Award
-
Finalist Bayer Innovators Award, IT & Communications
-
Finalist NZ Health Innovation Awards
-
Finalist Westpac Business Excellence Innovation Awards
-
Finalist Global Entrepolis @ Singapore Award
-
Winner Australasian Project of the Year
-
Winner Australasian Planning Award
-
Winner University of Otago Best Research Collaboration Award
-
Winner Ko Awatea International Excellence in Health Improvement Award
-
Winner New Zealand Treasury, Annual Award for the Most Outstanding Working Paper
-
Winner New Zealand Association of Economics, NZ Economic Policy Prize
Our story
We believe that with better understanding and decision-making, the world will be a better place.
That’s why we help organizations, individuals and groups to discover what matters to people, and to make decisions consistently, fairly and transparently.
By providing powerful and user-friendly tools for discovering people’s preferences and decision-making, we help you understand what’s important and make better decisions. In the process, we also happily share our expertise and 20 years’ experience.
